YSL Beauty —
Mascara Volume Effet Faux Cils Microsite
Overview
Redesigned and localized a parallax-scrolling microsite for YSL Beauty’s Mascara Volume Effet Faux Cils launch, adapting a Paris-developed concept for the U.S. market. The experience needed to preserve YSL’s luxury DNA while driving product awareness and conversion in a highly competitive beauty landscape.
Challenge
Translate a globally conceived creative concept into a digital experience that resonated with American beauty consumers—without diluting YSL’s premium positioning. The microsite needed to balance brand elegance with clarity, performance messaging, and conversion-focused UX.
Solution
Reimagined the user experience and visual approach for a U.S. audience, using immersive parallax scrolling to highlight the mascara’s volumizing effect through dynamic reveals and refined transitions. The final design merged YSL’s French heritage with a bolder, more direct communication style, delivering a high-impact launch experience aligned with both brand and business goals.
Scope & Capabilities
Digital design / parallax web design / brand localization / cross-cultural design adaptation / collaborative design process / luxury beauty marketing / responsive design