YSL Beauty Mascara Volume Effet Faux Cils Microsite

Project overview,
creative solution & impact

Redesigned and localized a parallax scrolling microsite for YSL Beauty's Mascara Volume Effet Faux Cils launch, adapting the original Paris office concept for American audiences. The custom landing page needed to capture YSL's luxury brand essence while driving product awareness and conversions in the competitive US beauty market.

Working from the Paris team's initial concept, I reimagined the user experience and visual approach to resonate with American consumers. The parallax scrolling design creates an immersive journey that showcases the mascara's volumizing effects through dynamic product reveals and elegant transitions. The interface balances YSL's sophisticated French heritage with the bold, direct communication style preferred by US audiences.

Successfully launched a localized digital experience that maintained YSL's premium brand positioning while speaking authentically to American beauty consumers. The collaborative process with strategists, marketers, and developers ensured the final product met both creative vision and business objectives for this major product launch.

Skills: Digital design, parallax web design, brand localization, cross-cultural design adaptation, collaborative design process, luxury beauty marketing, responsive design