Armani Beauty —
Integrated Product Launch Campaign
Overview
Integrated product launch for Armani Beauty, translating a refined luxury aesthetic across web, mobile, social, and email touch-points.
Challenge
Maintain brand elegance while presenting dense product information in a conversion-driven environment.
Solution
Developed a modular visual system emphasizing product clarity, tonal consistency, and scalable layouts across devices. Design decisions prioritized hierarchy, pace, and ease of navigation without compromising brand expression.
Responsive Homepage Banners
Hero visuals optimized for multiple breakpoints
Collection Landing Page Banners
Product-focused designs driving category engagement
Optimized Product Imagery
High-quality visuals balanced for web performance
Responsive Email Marketing Templates
Cross-client compatible designs
Social Media Asset Suite
Platform-specific adaptations maintaining brand cohesion
Scope & Capabilities
Responsive web design / multi-channel campaign design / luxury brand marketing /email design optimization / social media asset design / performance optimization / cross-platform design systems / brand consistency management