Giorgio Armani Beauty
Integrated Product Launch Campaign

Project overview,
creative solution & impact

Developed a comprehensive suite of digital marketing assets for Giorgio Armani Beauty's Neo Nude Collection product launch, creating a cohesive visual identity across all customer touch points. This multi-faceted campaign required balancing luxury brand aesthetics with conversion-focused design principles across diverse digital platforms.

Working directly with the marketing team, I developed a modular design system that maintained Giorgio Armani's sophisticated luxury aesthetic while ensuring optimal performance across diverse digital environments. This approach allowed me to preserve brand elegance while adapting designs for different contexts and platforms—from high-impact homepage banners to conversion-optimized affiliate materials. Each asset was carefully crafted with responsive behavior, load times, and cross-device user experience in mind.

The campaign successfully launched across all planned channels with consistent brand presentation and strong visual impact. The modular design approach enabled efficient asset production while maintaining Giorgio Armani Beauty's premium brand positioning across all marketing channels.

Skills: Responsive web design, multi-channel campaign design, luxury brand marketing, email design optimization, social media asset design, performance optimization, cross-platform design systems, brand consistency management